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Trust has always been an important principle, but it’s particularly hot at the moment because it’s been on the decline. The World Economic Forum reports that trust has been sliding for quite some time, not only in corporations, but in governments, churches, even the United Nations and the Olympics.

As a critical leadership principle, trust can be thought of as both a noun and as a verb. It’s a noun when it describes the condition we want to create. Trust is that state that we all want to be in. Whether it’s within a school, a community or a family, it doesn’t get much more powerful than to be in a relationship of trust. It’s even on our money!